![]() Just take a look at our case studies to learn more about how SEO drives results for WebFX clients. SEO benefits businesses of all sizes in a wide array of industries, from ecommerce to tech and more. GET STARTED WITH SEO What businesses should use SEO? Ultimately, SEO allows more people to find, contact, and purchase from your business - and it translates directly into increased revenue. In short, these SEO strategies ensure your business shows up at the top of search results when people search keywords related to your business, products, and services. Earn backlinks from reputable websites to improve your domain authority.Create quality, in-depth content about your industry, products, and services.Conduct keyword research and target relevant keywords on your website.local SEO, you’ll likely use the following strategies: The answer is SEO - and it consists of numerous rank-boosting strategies. How do you rank at the top of search results on a national or even global scale? Since 68% of all clicks go to the first five positions in search results, it’s extremely important to maintain top rankings, so people can find and contact you. When searching “rent camping gear,” I see a featured snippet, immediately after the paid ads, that answers the question, “Can I rent camping equipment?” Organic search resultsįinally, we see a list of unpaid search results - the “meat” of organic SEO. SERP features are special results intended to provide searchers with helpful information - often without needing to click on a result. Next, you may see several SERP features, depending on the search. ![]() We’re not focused on these results when talking about SEO, but they’re important to note. Marked with “Ad” labels, these pay-per-click (PPC) ads appear at the top of search results - above organic results. When searching on Google, you’ll first notice a series of paid search advertisements. To better understand how SEO works, let’s look at the anatomy of a search result for the keyword “rent camping gear.” Valuable for businesses in any sector, SEO includes numerous on- and off-page strategies to boost your website’s rankings in relevant search results. We’ll start with a definition of traditional SEO, also known as organic or national SEO. Now that you know the difference between SEO and local SEO, let’s look at some hallmarks of each strategy. However, local SEO solutions employ specialized measures to help you connect with searchers in your area. SEO and local SEO use many of the same strategies. While traditional SEO focuses on improving your site’s visibility on a national or global scale, local SEO focuses on improving your visibility in local search rankings. Just keep reading, or contact us to ask a strategist your burning questions! What’s the difference between SEO and local SEO?īoth traditional and local SEO focus on improving your rankings in online search results so more people can find, contact, and purchase from your business. Fortunately, search engine optimization (SEO) ensures you’re there to meet them at the top of the search results - and with SEO Checker, you can see what’s holding your website back from the top spot.īut what if you’re a local business looking to boost traffic to your physical store? How does local SEO differ from traditional, organic search optimization - and which should you use? Luckily, your favorite marketing team is here to answer all your SEO vs. When people want to find businesses, products, and services, they start their quest with a simple online search. Today, more than 90% of online experiences start with search engines.
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